Jaisa BHI HO MAUSAM DEKHLENGE CAMPAIGN
Client: Shalimar Paints | 2024 | Copywriting & Strategy
Problem: There is a huge gap in the market for a viable clutter breaking product that addresses all pain points of consumers in one product which needed to be communicated effectively with the launch of Shalimar's latest exterior emulsion paint, The Hero 7-in-1.
Insight: Pop culture in India has been rapidly shifting from the traditional notions of what a "Hero" is to more nuanced and modern notions. With films like Lapata Ladies and Bhakshak rechanneling the idea of a Hero to a very non-traditional persona.
Someone who is brave and stands against all odds, who is not a traditional hero. In a typically low involvement category like paint, the only way to immerse the audience is by showing them a much better future outcome directly correlated with the product.
Idea: To suggest a one stop solution for the diverse exterior paint needs of India, a proposition that truly satisfies the end consumer and guarantees happiness in the form of happy spaces as an end result every single time.
Hum sabne Hero ke baare main sun hai,
par Hero aakhir hota kaun hai?
Jawaab simple hai, Hero wo hai...
Jo kabhi na darre,
jo har problem ka fatt se solution de,
jiske paas har problem se ladne ki taqat ho.
Lekin aapke ghar ki problems ka kya?
Unhe kaun dekhega?
Magar ab aur nahi.
Dhool ko dhool chataane,
baarish ko paani paani karne,
dhoop ko shoot karne,
aa gaya hai, Hero 7-in-1,
kyunki iss saal,
Manifesto
"Jaisa bhi ho mausam, dekh lenge" draws on the core need of our consumer for a product that puts their mind at ease while offering protection against multiple pain points.
Social extensions
